Lack of brand awareness is still low-end hardware locks the ranks of domestic

It is understood that , at present, China’s hardware industry has begun to lock in high-end ranking advanced , but the lack of brand awareness makes our hardware lock industry not born famous enterprises and star products in the domestic industry, which locks a vast market and become a ” supporting role . ”

Compared to Western countries, China’s hardware industry is still at the low end of the ranks of the locks , the biggest feature is the large number of small and micro enterprises , although this can make a fully competitive market , but serious homogenization phenomenon or seriously hindered the development of the industry , currently known to be recognized by consumers and the brand is relatively rare , although in good shape, but the competition level is still relatively low , quantitative qualitative change when triggered , the industry still lacks an innovative real power to promote such a jumped level.

Data show that China’s metal locks at an average annual export growth rate of the industry , ” Eleventh Five-Year ” period reached 31 percent , twice the average growth rate of the whole hardware industry , and growth is considered to be a continuation of the “Twelfth Five-Year” period . From the import side, imports continue to increase , indicating the domestic market demand for high-end foreign brands is growing, but also reflects the weak domestic brands , can not enter the domestic high-end market . Therefore we can say the future of the entire industry, but the vast challenges a lot, whether occupied the domestic market, the importance of enterprise hardware locks really aware of the brand’s needs in their own territory.